Privacy Policy

Last Updated: January 01, 2025

At Wonders Fashion (“Wonders Fashion”, “we”, “us”, or “our”), we value your privacy. This Privacy Policy outlines how we collect, use, disclose, and retain personal information through our various services, including:

• Our websites and digital properties (including apps) that link to this Privacy Policy
• Our style lounge
• Orders fulfilled for our partners
• Surveys and consumer research activities
• Promotions, sweepstakes, and contests
• Marketing activities, including newsletter subscriptions
• Our Wonders Fashion Concierge service
• Our social media accounts

Collectively, these activities are referred to as the “Service”.

Your Consent

By providing your personal information to Wonders Fashion, you consent to our processing of your information as outlined in this Privacy Policy and as permitted by law. If you do not agree with the terms of this Privacy Policy, please refrain from providing us with your personal information.

1. Personal Information Wonders Fashion Collects

Information You Provide to Us: We collect various types of personal information that you provide through our Service or other interactions, including:

• Contact Data: This includes your first and last name, email address, billing and mailing addresses, and phone number when you purchase products or services from us (either at a Wonders Fashion retail store or through our website), contact us via Wonders Fashion Concierge, or create an online account.
   
• Profile Data: This encompasses your username and password for your online account, age, date of birth, gender, biographical details, photos, saved items in your wish list ("My List"), links to your profiles on third-party sites (including social networks), interests, preferences, and details about your participation in our events, promotions, sweepstakes, contests, or surveys.
   
• Communications: We may collect information from communications you share or publish, including transcripts and summaries. This includes interactions with us through Wonders Fashion Concierge, our customer support team, online chat services, and social media (e.g., direct messages or public posts). Please note that we may monitor or record conversations, including telephone calls, for quality assurance and improvement purposes. If you prefer not to have your communications recorded, we recommend not using our online chat services or Wonders Fashion Concierge.
   
• Research Data: If you participate in our surveys or research activities (like the Research Community), we collect information such as your survey responses, profession, and any recordings or captures related to these activities.
   
• Payments and Transactional Data: This includes the necessary information to process your orders, such as your name, credit card details, bank account information, billing and shipping addresses, and purchase history.
   
• Marketing Data: We gather your preferences regarding communications about our products, services, events, and promotions, as well as details on how you engage with these communications.
   
• Job Application Data: This includes your professional credentials, educational and work history, LinkedIn profile, personal website, immigration status, criminal history, and other relevant information provided in your resume or cover letter. We may also collect diversity information that you voluntarily share.
   
• Other Information: We may collect additional information not specifically listed here, which will be used as described in this Privacy Policy or disclosed at the time of collection.
   

Third-Party Sources: We may combine the personal information you provide with information obtained from other sources, such as:

• Public Sources: This includes social media platforms, publications, and news outlets.
   
• Business and Marketing Partners: These include marketplaces like Instagram, joint marketing partners, event co-sponsors, influencers, and promoters in our affiliate programs.
   
• Data Providers: Information services and data licensors may provide demographic and other data about our users.
   
• Users of the Service: Individuals who purchase products or services for others, share products or articles, refer friends, or provide contact information may share information about you.
   
• Third-Party Platforms: Social media accounts (e.g., Facebook) that you connect to our Service may share data with us based on your account settings, such as your username and profile picture.
   

Automatic Data Collection: We, along with our service providers and business partners (including Meta Platforms, Inc. and TikTok Inc.), may use cookies and similar technologies to automatically collect information about you, your device, and your online activity, including:

• Device Data: Information such as your operating system, device manufacturer, browser type, IP address, unique identifiers, and general location data (e.g., city or province).
   
• Online Activity Data: This includes the pages you view, time spent on each page, navigation paths, access times, and duration of access.
   
• Security Footage: We may also collect footage and photos from security cameras in our stores and offices.
   

Information About Others: We may gather information about you from those who know you, such as family or friends, particularly when they wish to send a product (including gift cards) to your address. For example, they would need to provide your name, email, mailing, and shipping addresses. We may also collect information if they share a link to a product or article on our website. If you provide us with information about others, please ensure you have their consent and remind them to review our Privacy Policy, which outlines how we use their information.

2. Cookies and Similar Technologies

Wonders Fashion's websites, online services, email messages, and advertisements may utilize cookies and similar technologies, such as web beacons, pixel or gif tags, and action tags. These technologies collect information that helps Wonders Fashion enhance its products and services, facilitates advertising, provides measurement services, improves customer communication, and enriches the shopping experience.

For instance, Wonders Fashion may use information gathered through cookies and similar technologies to recognize users of its websites, augment individual user profiles, determine general user locations to tailor website content accordingly, track website usage, offer personalized web page content, information, and advertisements, and generally enhance the website experience. Users have the option to decline or disable cookies if their web browsers allow it; however, doing so may impact access to or functionality of certain features on Wonders Fashion's websites. For further details on how to disable cookies, please refer to Section 5 below.

Wonders Fashion may also employ web beacons, pixel or gif tags, and action tags to verify that email messages have been delivered and opened. Users can opt out of receiving emails in accordance with this Privacy Policy.

We utilize chat technologies, including those provided by third parties such as Twilio, to operate chat features on our service, enabling communication with us. We, Twilio, and other third parties may access and use information as described in the Automatic Data Collection section above, along with any personal information shared during online chats, for the purposes outlined in this Privacy Policy.

Do Not Track. Some internet browsers may be configured to send “Do Not Track” signals to the online services you visit. Currently, we do not respond to “Do Not Track” signals. To learn more about “Do Not Track,” please visit https://allaboutdnt.com/.

3. How Wonders Fashion Uses Your Personal Information

We use your personal information for the following purposes or as otherwise described at the time we collect it:

To Provide Services. We use your personal information to:

• Operate and manage our services and business, including our affiliate marketing programs.
• Evaluate and establish a business relationship with you, allowing you to provide services relevant to our operations.
• Enhance our services and business in response to trends, feedback, and sentiments expressed on social media or directly to us.
• Create and maintain your user profile on our services, tracking your orders, purchase history, and shipments while sending reminders for items left in your shopping cart.
• Recognize devices from which you have previously logged in.
• Communicate with you regarding our services, including sending announcements, updates, security alerts, and support messages.
• Understand your needs and interests to personalize your experience and our communications, utilizing your location information to determine language preferences or provide accurate date and time information.
• Provide support for our services and respond to your requests, questions, and feedback, including through our Wonders Fashion Concierge and chat services. We also evaluate your satisfaction with our services to enhance our relationship with you.

We may combine your personal information collected from various sources, including data from Wonders Fashion retail stores and websites, as well as information from other sources, to enhance and personalize your shopping experience and facilitate product returns.

Research and Development. We may utilize your personal information for internal research and development purposes, including analyzing and improving our services and business. As part of these activities, we may create aggregated, de-identified, or anonymized data from the personal information we collect. We achieve this by removing information that makes the data personally identifiable. This de-identified or anonymized data may be used and shared with third parties for lawful business purposes, including service analysis and promotion. For instance, if we discover that most users prefer mobile devices, we might expand features catering to that preference.

Marketing and Advertising. We and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes. However, sharing personal information collected through our short code text messaging programs will not occur without your consent:

• Direct Marketing. We may send you communications related to Wonders Fashion or other direct marketing materials as permitted by law. You can opt out of our marketing communications as detailed in the Opt-Out of Marketing Communications section below.
• Interest-Based Advertising. We may collaborate with third-party advertising and social media companies, such as Meta Platforms, Inc., to display ads on our services and other online platforms. These companies may use cookies and similar technologies to gather information about you (including device data, online activity data, and/or geolocation data) and your interactions over time across our services and communications, using that information to serve ads tailored to your interests. This practice is known as interest-based advertising. We may also share user information with these companies to facilitate targeted advertising to similar users on other platforms. You can learn more about your options for limiting interest-based advertising in the Advertising Choices section below.

Manage Recruiting and Process Employment Applications. We may utilize personal information, such as data submitted in a job application, to facilitate our recruitment activities and process employment applications. This includes evaluating candidates and monitoring recruitment statistics.

Compliance and Protection. We may use your personal information to:

• Comply with applicable laws, lawful requests, and legal processes, such as responding to subpoenas or requests from government authorities.
• Protect our rights, your rights, or those of others in terms of privacy, safety, security, or property, including making and defending legal claims and conducting security monitoring in our stores.
• Audit our internal processes to ensure compliance with legal, contractual, and internal policy requirements.
• Enforce the terms and conditions governing our services, including our Terms of Use and other legal terms and policies.
• Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activities, including cyberattacks and identity theft.

In addition to the above, applicable laws may require or permit us to process your personal information for specified purposes. This Privacy Policy should not be interpreted as limiting our rights to do so.

4. How Wonders Fashion Shares Your Personal Information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection:

Affiliates. Our corporate affiliates for the provision of our products and services, in accordance with this Privacy Policy.

Suppliers and Service Providers. Companies and individuals that provide services on our behalf or assist us in operating our services or business, including IT support, hosting, payment processing, customer relationship management, chat and call services, order fulfillment and shipping, data storage, email delivery, marketing, analytics, fraud detection, event management, promotions, sweepstakes, contests, and surveys.

Financial Services Companies. Companies that assess your credit and offer financing options for your purchases, such as Afterpay, if you choose to use them. Afterpay may utilize your information in accordance with its privacy policy: Afterpay Privacy Policy.

Payment Processors. Payment card information used for purchases on our service is collected and processed directly by our payment processors, such as PayPal. PayPal may handle your payment data according to its privacy policy: PayPal Privacy Policy.

Advertising Partners. We may share your personal information with third-party advertising companies for the interest-based advertising purposes described above.

Professional Advisors. Professional advisors, including lawyers, accountants, auditors, bankers, and insurers, as necessary for the professional services they provide to us.

Authorities and Others. Law enforcement, government authorities, courts, and private parties, as we believe necessary or appropriate for compliance and protection purposes.

Business Transferees. Relevant parties involved in business transactions (or potential transactions) such as corporate divestitures, mergers, consolidations, acquisitions, reorganizations, or sales of all or part of the business or assets of, or equity interests in, Wonders Fashion or our affiliates (including in connection with bankruptcy or similar proceedings).

Business and Marketing Partners. Third parties with whom we co-sponsor events or promotions, offer joint products or services (including influencers and promoters in our affiliate marketing programs), or whose products or services may interest you.

Third-Party Platforms. If you choose to log into the service with or otherwise link your account to a social media platform like Facebook, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and your account settings with that service.

Other Users and the Public. You can choose to make certain profile information visible to the public. Information made public can be collected and used by others, including being cached, copied, screen-captured, or stored elsewhere (e.g., search engines). We are not responsible for any such use of that information.

5. Your Choices

You have several options regarding your personal information.

Exercise Your Privacy Rights: As outlined in Section 9 below, you may request access to or updates of your personal information held by Wonders Fashion, subject to certain limitations. We encourage you to review and update your account information before making a request.

Delete Your Profile: If you have registered for an account with us, you can delete your profile by logging in and selecting Profile, followed by the “Delete My Profile” option. Please note that even after you delete your profile, we may continue to retain and use certain personal information for the purposes identified in the section above titled "How Wonders Fashion Uses Your Personal Information."

Access or Update Your Information: If you have an account with us, you can review and update specific account details by logging in.

Opt-Out of Marketing Communications: You can opt-out of marketing-related messages through the applicable self-service unsubscribe procedures (for example, by clicking an unsubscribe link in an email, replying STOP to the short code or phone number from which text messages are sent, or adjusting your website user account preferences). You may also contact us at service@wondersfashion.com or at 1-855-274-8942. Occasionally, Wonders Fashion may use your personal information to communicate important matters, such as updates regarding your purchases or revisions to our Privacy Policy or Terms of Use. Since this information is crucial, you cannot opt-out of receiving these communications.

Cookies: Most browsers allow you to remove or stop accepting cookies from the websites you visit. To do this, follow your browser’s settings instructions. Many browsers accept cookies by default until you change your settings. If you choose not to accept cookies, you may not be able to use all functionalities of the Service, and it may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit https://allaboutcookies.org/. We utilize Google Analytics, including the Google signals feature, to better understand user activity and patterns on our sites. You can learn more about Google Analytics cookies at https://developers.google.com/analytics/resources/concepts/gaConceptsCookies and about how Google collects and processes your data at https://policies.google.com/technologies/partner-sites. You can prevent the use of Google Analytics in relation to your use of our sites by downloading and installing a browser plugin available at https://tools.google.com/dlpage/gaoptout?hl=en.

Local Storage: You may be able to limit the use of HTML5 cookies in your browser settings. Unlike other cookies, Flash-based local storage cannot be removed or declined via your browser settings, but you can adjust your Flash player settings to block it. Blocking Flash storage may affect the functionality of Flash applications, including those used by the Service. For more information on Flash local storage, visit https://www.adobe.com/products/flashplayer/end-of-life.html.

You can also manage your cookie preferences (including for advertising-related cookies) by visiting our Cookie Preference Center.

Advertising Choices: You can limit the use of your information for interest-based advertising by:

• Browser Settings: Blocking third-party cookies in your browser settings.
• Privacy Browsers/Plug-Ins: Using privacy browsers or ad-blocking browser plug-ins that allow you to block tracking technologies.
• Platform Settings: Google and Facebook offer opt-out features that enable you to opt-out of the use of your information for interest-based advertising:
  • Google: https://adssettings.google.com/
  • Facebook: https://www.facebook.com/about/ads
  • TikTok: https://www.tiktok.com/privacy/ads-and-your-data/
• Ad Industry Tools: Opting out of interest-based ads from companies participating in the following industry opt-out programs:
  • Network Advertising Initiative: https://thenai.org/opt-out/
  • Digital Advertising Alliance: https://optout.aboutads.info/?c=2&lang=EN
  • AppChoices mobile app, available at https://youradchoices.com/appchoices, which allows you to opt-out of interest-based ads in mobile apps served by participating members of the Digital Advertising Alliance.
• Mobile Settings: Using your mobile device settings to limit the use of the advertising ID associated with your device for interest-based advertising purposes.

Declining to Provide Information: We must collect personal information to provide certain services, such as your address for shipping products. If you do not provide the requested information, we may be unable to deliver those services.

Declining to Use Our Online Chat Services: Communications through our online chat services may be monitored or recorded for quality assurance and other purposes as described in this Privacy Policy. Please refrain from using our online chat services if you do not wish for us to monitor or record those communications.

Third-Party Platforms: If you connect to the Service through your social media account, such as Facebook, you may be able to use the settings in your account with that platform to limit the information we receive. If you revoke our access to information from a third-party platform, that choice will not affect the information we have already obtained from that source.

Please be aware that we may also collaborate with companies that provide their own opt-out mechanisms or do not participate in the opt-out options mentioned above. We do not control these mechanisms, and even after utilizing them, you may still receive interest-based advertising from other companies.

6. Social Networking, Other Sites, and Services
When you use certain features of Wonders Fashion's websites or other services, or post information to social networking sites (for example, linking to Wonders Fashion's Facebook or Twitter pages, liking a product on your Facebook account, or pinning a product on your Pinterest account), the information you share in connection with these third-party sites is visible to others and can be read, collected, used, and disclosed by them, potentially leading to unsolicited messages. In such instances, you will be leaving Wonders Fashion's website and navigating to the third party's site. These links do not imply endorsement or affiliation with any third party. Additionally, our content may appear on web pages, mobile applications, or other online services that are not associated with us. Any information you provide or post on these third-party sites is governed by their privacy policies, which you should review on the respective sites. You are solely responsible for the information you choose to share in these scenarios. Wonders Fashion has no control over, and assumes no responsibility or liability for, the use, disclosure, and retention of the information you disclose in these contexts. Please exercise caution when sharing your information in such situations.

7.Retention, Location, and Security of Your Personal Information
Wonders Fashion retains your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or for any longer period as required or permitted by applicable law.

Wonders Fashion will store and process your personal information in Canada, the United States, and other countries. The laws governing the collection, use, disclosure, and retention of personal information may differ from those in Canada. The disclosure of your information as outlined in this Privacy Policy may result in your personal information being transferred outside of Canada.

Wonders Fashion employs reasonable safeguards, including administrative, technical, and physical measures, appropriate to the sensitivity of the personal information in its possession or under its control, to protect that information from unauthorized access, collection, use, disclosure, disposal, or similar risks. While we strive to safeguard your information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, Wonders Fashion cannot guarantee the absolute security of your personal information.

8. Cross-Jurisdictional Data Transfers

As a Canadian company, we collect and maintain your information submitted through our websites in the United States, Canada, and other countries, regardless of the geographic location or country of origin.

By providing us with your personal information, you acknowledge and agree that it may be transferred to other jurisdictions for processing and storage, where the laws regarding personal information protection may be less stringent than those in your jurisdiction. If you do not consent to having your information collected and maintained in the United States, Canada, and other countries, we advise you not to enter such information through our websites.

Additionally, your personal information may be accessible to law enforcement, national security authorities, and courts in these jurisdictions in accordance with applicable laws.

While this website may be accessed by users in countries outside of Canada, it is intended solely for individuals located in Canada. We make no representations or warranties that wondersfashion.com is suitable or available for use in countries beyond Canada, including compliance with local laws regarding default cookie settings.

9. Individual Privacy Rights

Subject to applicable exemptions and in accordance with relevant laws, you have the following rights regarding the personal information we hold about you. When you exercise these rights, we may request specific information to confirm your identity. We reserve the right to refuse a request for access or correction if we believe that the change is prohibited by law or unnecessary, or if it may render the information inaccurate. In such cases, we will provide you with an explanation for the refusal.

(a) Right of Access

You may request in writing that we confirm whether we hold personal information about you. If we do, you have the right to receive a general overview of our processing of that information and to request access to your personal data, in accordance with applicable laws and this Privacy Policy. A reasonable fee may apply for the transcription, reproduction, or transmission of this information, and you will need to provide documentation to verify your identity. We will inform you of the estimated cost before proceeding with your request.

Please note that your right to access personal information is not absolute, and access may be denied for various reasons as stipulated by applicable legislation.

(b) Right to Rectification/Correction

If we hold personal information about you that you believe is inaccurate, incomplete, or not up-to-date, you can request its rectification by contacting Wonders Fashion’s Chief Privacy Officer. You can help us maintain the accuracy and completeness of your information (including your Wonders Fashion website account information) by notifying us of any changes. You may update your account information through our websites, the Wonders Fashion Concierge, or at a retail location.

If we discover that your information is inaccurate, incomplete, or not up-to-date, we will take reasonable steps to rectify it. We will also notify any third parties with access to the information of any amendments, where applicable. If we refuse a request for rectification, we will provide you with the reasons for our decision.

(c) Right to Withdraw Consent

If we rely on your implicit or explicit consent as the legal basis for processing your personal information, you have the right to withdraw that consent at any time by contacting Wonders Fashion’s Chief Privacy Officer. However, this will not affect the legality of any processing conducted prior to your withdrawal of consent. Please be aware that withdrawing your consent may affect our ability to provide certain products or services to you.

10. Children's Privacy

Wonders Fashion does not knowingly collect personal information from children under the age of 14 without the consent of their legal guardian. If you believe that we have unintentionally collected personal information from a child under 14 without such consent, please contact Wonders Fashion’s Chief Privacy Officer at one of the addresses provided below. Upon learning that we have inadvertently collected such information, we will make reasonable efforts to delete it from our systems, except where retention is required or permitted by applicable law.

11. Employment

Wonders Fashion may use and disclose your personal information to administer and process your employment application and related matters. If you are hired, this personal information will be used, disclosed, and retained in accordance with our Employee Privacy Policy.

12. Changes to this Privacy Policy

Wonders Fashion may update this Privacy Policy from time to time. When changes are made, we will notify you by posting a new version on our website at wondersfashion.com. In some cases, we may also notify you through other means that we believe are likely to reach you, such as email or other communication methods. Any modifications will take effect upon posting the revised version (or as otherwise indicated at the time of posting). Your continued use of the Service after any modifications indicates your acceptance of the updated Privacy Policy.

13. Contacting Wonders Fashion’s Chief Privacy Officer

If you have any comments or questions regarding this Privacy Policy, or if you wish to exercise any of your rights concerning your personal information, please contact Wonders Fashion’s Chief Privacy Officer by email at: Email: cpo@wondersfashion.com